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Thursday, January 16, 2014

Selling Lotion

Relevant Ministry Blog Schedule:
Tuesday - "About Spiritual Health in Life and Ministry"

Thursday - "About Relevant Women"

by Cyndi Coleman 
When I moved away to college, I worked part-time selling bath products in the mall. I was hired on by an energetic manager who demanded all employees study and learn every product in the store. I learned much about which products were good for different skin types and why certain people were attracted to different designs and packaging. Since I was majoring in Marketing, this was all very interesting. Under the direction of this good manager, I was knowledgeable enough to not only sell, but to sell products that truly benefited the consumer. 

Since this was almost an hour away from my hometown, my usual customers were people whom I did not know. My only relationships with them was strictly superficial. I noticed over time that if a customer came in that happened to be from my hometown, I felt embarrassed and awkward. I had a harder time closing the sell. I didn’t know less, I just felt silly.
I don’t know about you, but this is true in my spiritual life as well. I am more apt to, and more confidently to share my faith with strangers and new acquaintances than life-long friends and especially family.

It can be intimidating to share our deepest feelings and beliefs with those we are, normally, closest to. Families can be beautiful, but they are also very complex. I think, if we are honest, we fear rejection from those we love the most. If a stranger rejects us, what have we truly lost? Likely, not much. The threat of rejection from a family member is the kind that can stick and resurface.

Likewise, it can be easy to pray for, encourage, and apply all manner of scripture to someone else’s life or crisis. It becomes harder when it is our close friend or a beloved family member.

Why is this? Is it because we are so emotionally attached? Close and intimate relationships can be like peeling back the layers to an onion’s core. There are many of them, and the closer we get to the center, the stronger the fumes and usually the more tears we shed. We cannot just write a quick email and hit send. It might get messy and oh so inconvenient.

A true moment of revelation and clarity is when it is time to apply scripture to your own dramatic crisis. It was easy to recommend it to a struggling stranger, or even the flailing family member, but what about when it’s you? What will you do when it’s your spouse, or your child? Will you rest on the promises of God’s Word for yourself?

When was the last time you recommended scripture to another person?

If you were them, could you have taken your own advice?

It can be healthy to examine ourselves to asses our own faith standards. Not the ones we offer to others, the real stuff that really resides down deep in the depths of your own heart and soul. Do you really, in your heart of hearts, believe the faith you speak when life gets messy? Dear one, I hope you do. God is so very faithful; His love endures forever!

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For more about Relevant Women -

The purpose of Relevant Women:
Relevant Women exists to train women to minister relevantly, to discover and grow in God’s call in their lives and to serve in their churches as godly leaders.

RW accomplishes this by:
•Teaching life changing truth
•Building significant relationships
•Practicing spiritual disciplines
•Defining our personal stories
•Developing our personal ministry

At Relevant Ministry, our vision is to equip leaders to minister relevantly in churches that will be healthy and thriving.

Our mission, to fulfill this vision, is training future leaders - building healthy ministries - and serving on the Gulf Coast. 


  1. I need to take this to heart with some of my family members. Really needed this message.

    1. Dealing with family is a delicate and tender thing. It can turn out positively or negatively. It is sometimes where we are most vulnerable. After all, they usually know most of past. When these times arise, it is important to use prayer for them as well as ourselves as our biggest mode of preparation and protection. We should always handle them with gentleness and respect. However, this doesn't mean opening ourselves up to unwise scenarios. I find it comforting that in family issues (good & bad) I can learn to trust God instead of people and my wishy-washy emotions.


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